YourHearing.com Experience
YourHearing.com “one platform, many brands” approach to website architecture, reduces the duplication of code.
Challenge
The YourHearing.com website was no longer serving the current state of the business. The branding was outdated. The content was not aligned with Your Hearing Network's goals. It did not provide a modern mobile experience. The site was also supporting 50+ affiliate health plan partners through co-branded landing pages and landing experiences contributing to over $6MM in revenue annually. The site architecture needed to be updated to allow staff to publish updates through the CMS.
we took a deep into content, messaging, and performance. We selected BMKD as our design partner to deliver an experience that would align with the Your Hearing Network brand and position hearing health as part of overall health.
Solution
Maximized digital investment supporting $6MM in annual sales revenue using a “one platform, many brands” approach to website architecture, reducing the duplication of code and content supporting 50+ health plans utilizing the Sitecore experience manager.
