YourHearing.com DTC Activation

A DTC business that makes it easy for people actively seeking hearing aids online to find the hearing solutions they need.

With over 1 million searches for "hearing aids" online per month and increasing adoption of digital channels by seniors, Demant wanted to be an early mover in the digital domain creating a way to capture and convert the digital patient.  In a pre-OTC market, they needed a platform to capture digital leads and enable hearing aid sales through digital channels.

• Led go-to-market and launch of YourHearing.com, a start-up direct-to-consumer digital business unit within Demant, taking charge of the entire process from conceptualization to execution
  
• Contributed as a key strategist in the global team, shaping a robust business model and go-to-market strategy for successful market penetration and sustained growth

• Agile start-up YourHearing.com within the global enterprise, achieving stealth mode pilot launch in just three months
• Recruited and onboarded key team roles and managed all external contractors and partners
• Drove the successful national GTM roll-out 
• Oversaw website development, cross-channel marketing, sales activation, call center operations and back office setup for impactful market entry
• Developed a cutting-edge portal, aligning processes for seamless hearing appointment booking, efficient tracking, and increased sales, resulting in elevated customer satisfaction and revenue growth
• Full omnichannel media activation across digital, social, CRM, display, and more

YourHearing.com is a separate business entity, whose purpose is to attract visitors to its website. www.yourhearing.com, and eventually convert these into customers through nurture programs and activities performed by the affiliated clinics and/or back office personnel.

The provider portal is an extranet website used to maintain and administrate contacts, appointments, and sales transactions for clinics affiliated with YourHearing.com. These clinics are a combination of clinics owned and not owned by Demant. Both affiliated clinics and back office personnel from YourHearing.com use the provider portal.

As one of the line-of-business applications supporting their business model, YourHearing.com uses Microsoft Dynamics CRM 2015 extended with the ATLAS OneRetail RMM solution template and ClickDimensions. Additionally, YourHearing.com uses a Sitecore website for its public website as well as an ASP.Net web application for the provider portal. 

YourHearing.com developed a provider portal integrated with CRM and both the public website to enable business operations.